Search Engine Optimization Tutorial SEO Tutorial

If you do a lot of link building, you know that finding niche-relevant link prospects is not always easy. You’ll get search engine traffic faster… and eventually, rank the page for more than one term. Finally, add internal links from those authoritative pages to the landing page that needs a boost. If you’re getting clicks from a keyword on page 2 or 3, you can be pretty sure that keyword has some decent search volume.

Chunk Your Content

SEO is also one of the only online marketing channels that, when set up correctly, can continue to pay dividends over time. An internal linking tool to help you weave a web of internal links on your website, boosting your SEO by making your site more navigable and interconnected. Think of it as laying down a network of roads within your website, guiding visitors and search engines alike.

• SEO analytics tracks, measures, and evaluates your SEO performance.
• PPC, or Pay-Per-Click, is a type of digital marketing where advertisers bid on specific keywords they want their ads to show up for in search results.
• Websites with fast-loading pages are given preference by search engines like Google because they improve user experience and lower bounce rates.
• The AI is generally pretty accurate with its linking suggestions, which it offers while you’re editing a page.

With that kind of visibility, you can reach your target audience at the perfect moment, as they search for products or services you offer. Search engine optimization (SEO) is optimizing a website to improve its visibility in organic search results, like on Google. Common optimizations for SEO include improving page speed, researching keywords, and creating content. Search results are presented in an ordered list, and the higher up on that list a site can get, the more traffic the site will tend to receive. Only 2-3% of searchers click beyond the first page of search results.

Thus, even a small improvement in search engine rankings can result in a website receiving more traffic and potentially business. If you plug in your target keyword in Google, you will see right away if there’s a featured snippet you can optimize for. But if you’re working with a bigger list of keywords, you may want to use a tool like Ahrefs’ Keywords Explorer. Simply enter all your keywords and set the “SERP features” filter to “Featured snippet.” You can do the same with your existing content and Ahrefs’ Site Explorer. If you’re looking to sell more of a specific product or service, for instance, they can take additional time to audit those pages and research relevant keywords.

Incidentally, voice search optimization is also a good way to show up in AI responses, so Yext is doubly helpful when it comes to AI optimization. There are a lot SEO Anomaly of tasks you can automate beyond the content creation itself — you can generate social media posts, classify customer support tickets, analyze customer feedback, and more. By automating these time-consuming tasks, you’ll free up time to spend elsewhere.

Many content management systems or website builders, like WordPress, offer themes that automatically adjust to different screen sizes. Search engines like Google default to the mobile version of a website for crawling. That means if your website isn’t optimized for mobile devices, it might not perform well in SERPs.

Turn Brand Mentions Into Links

Or use Semrush’s Keyword Magic Tool, which provides some additional metrics and features. Your job as an SEO is to quickly provide users with the content they desire in the format in which they desire it. For local businesses like these, Google has guidelines that govern what you should and shouldn’t do in creating and managing these listings.

SEO Marketing

Without that baseline, it’s unlikely your content will appear in AI Overviews or be referenced by generative engines. This helps you focus your energy on unclaimed opportunities where you’re already in the top 10, but not cited in the AI Overview summary. ChatGPT’s recently released o3 model is trained to “think” before generating answers, and it will show searchers what it’s thinking as it processes their query. Perplexity is one of the few platforms that shows you what it’s doing under the hood. It runs multiple web searches in the background and cites sources directly in the output, making it easier to understand how information is gathered and used to form a final answer. While GEO builds on top of your existing SEO strategy, the signals you’re optimizing for and how you measure success are different.

Generative engines allow users to search with longer sentences, multiple trains of thought, or even entire paragraphs, as the model breaks down the input into chunks it can process. When you type a long, complex question into an AI tool like ChatGPT or Perplexity, it breaks the prompt into smaller, search-like queries and runs those through its model. That includes its internal training data and, depending on the engine, external sources like the web. One key advantage of Serpstat is its batch analysis capability. You can analyze multiple domains or keywords at once, making it a better fit if you’re managing multiple projects. Exploding Topics is a trend discovery and market research tool.

The difference may sound subtle, so feel free to learn more here. To get a quick overview of the ranking difficulty of a keyword, look at the number of unique domains linking the top 10 ranking pages. The more linking domains, the harder it will likely be to rank because backlinks are still one of the most impactful ranking signals for Google. In this post, you’ll learn how to optimize your new and existing content for any keyword. Almost all companies invest in search engine optimization to grow their sales and revenue.