How to Improve SEO: 15 Tactics to Boost Your Rankings & Traffic That Don’t Require New Content

If you see sites with a high number of common keywords, then you can consider them your competitors. So if you wanted to cover that topic on your site, you’d want to note that the first page results are made up mostly of list posts. Once you have 10 keywords jotted down, you’re ready for step #2. Get creative and figure out what kind of resource might become popular among your target audience. The tool will then generate a list of relevant pillar and cluster page ideas for you. To see a list of pages containing broken links, click the linked part of the issue.

You can also check your competitors’ backlinks with our Backlinks checker, see the backlinks gap between you – and reach out to the relevant sites. Another method is broken links research – If you’re doing research and see broken links on another website, you can also contact them and suggest inserting your link instead. All of this information will help you choose the right keywords to track and optimize when blogging, working on your on-page SEO, and developing your content strategy, and website as a whole. When setting up your website, the back end must support your hard work. You need to give Google’s algorithm and other search engines the ability to understand, read, and explore your site.

Include Keywords in Your Content

Hunter.io is perfect for reaching out to small sites and one-person blogs. (How do you know which sites to target and which to ignore? Check out Chapter 2). Grab the URL of the first result and pop it into a link analysis tool (I’m using Semrush in this example).

What is Evergreen Content? 8 Best Practices

• If you sell more than three of the same product type, target relevant keywords with a collection.
• Growing your business through search engine optimization involves more than installing an SEO app or adding some keywords to your website’s content.
• An SEO strategy makes sure that every aspect of your website, from content creation to technical improvements, is aligned with your overall business goals.
• Next, go to Google and run a site search on your site (SEOquake in this example) for “h1 tag.” That’ll show every page on SEOquake that contains the keyword.
• My recommendation for outlining these steps is to create an effort vs. impact chart that organizes each item.
• Her site ranks for 30K+ keywords, and she has more than two hundred thousand backlinks.

All you’re doing is trying to understand how a search engine’s algorithm determines how to rank content in what order. As we’ve navigated through these ten essential steps, it’s clear that a comprehensive and adaptive approach is key. Focusing on these on-page SEO elements will not only make your website more attractive to search engines but also provide BHS Links a better experience for your visitors.

Duplicate content

The only way to make sure you’re reaching the shortlist of Google’s SERP rankings is to actively target those keywords on your website — preferably with a local landing page. As powerful as search engines like Google or Bing may be, they still can’t be everywhere at once and sometimes have to rely on additional information from local data sources. Boosting page speed can do more than improve organic performance; it can also increase conversions on search engines that lead to more traffic. Start with a core topic (e.g., “SEO Strategy”), built around your main, high-volume, and high-competition target keyword. Then create subtopic pages like “Keyword Research,” “Technical SEO,” “Content Optimization,” etc, based on relevant lower competition terms.

If the purpose of internal links is to guide search engines and users around the site, then your text anchors need to be descriptive. Link building is and will always be the core of Google’s search engine ranking algorithm. And creating quality, authoritative, and unique content is the best way to get quality links. Now that you understand dwell time, here are a couple of SEO techniques you can use to improve user experience and boost your existing content in search engines. A longer dwell time can signal to Google that your page offers valuable content, potentially boosting your rankings.

This isn’t a nebulous concept that marketers have to guess at and hope for the best. As the world’s largest search engine, Google has put out extensive information on what it considers when judging content quality. But by itself, great content isn’t enough to get you all the benefits of a comprehensive SEO strategy. You need a keyword-driven content strategy focused on quality. Technical SEO is important because user experience is important. It’s one of Google’s top priorities when deciding which content to show searchers.