On-Page SEO: The Definitive Guide + FREE Template 2025

A Google Business Profile extends beyond just a listing; it serves as your local business’s digital storefront, giving local searchers a quick overview of your services. Claiming and optimizing this profile is a pivotal step in local SEO, as it directly affects how you appear in Google Search and Maps. This is also one of the reasons why you should consider having an active social media presence. One of the things that help is reposting your blog content so you can attract social media followers to become your website visitors. With domain reports, you can see what websites link to you and evaluate the quality of your backlinks. Identify popular content in your niche, create a superior version, and reach out to sites to suggest your improved content in return for a backlink.

When we’re talking about this, we’re talking about measuring it, visualizing it. This is great for you to start seeing what other sources of traffic you’re getting to your website. Every time you see content that really works well for your brand, try to BHS Links make more of it. Try to think of a strategy to create more pages like this and not just create one of it and that’s it. Type in your business name and location details, and you’ll get information on how optimized your location data is. This off-page SEO tool immediately tells you which directory lacks details like your website link or operating hours.

The SEO community agrees that there are off-page SEO ranking criteria that accurately mirror Google’s ranking factors. Another approach that can help you influence those ranking factors favorably is using off-page SEO techniques. Digital press releases (PR) are a popular link-building tactic among SEO activities since they offer a rapid and effective approach to getting high-quality authority links. Compared to a standard blog article, infographics generate more than 37% more backlinks.

Publish helpful content for your audience

Long-tail keywords are specific, and typically longer phrases, that users might enter into search engines when looking for highly niche or detailed information. Don’t limit your off-page SEO strategies to standard search engine optimization techniques like guest posting. Your brand lives in the constantly evolving ecosystem of the internet where Google continuously weighs your value against your competitors.

• Everything SEO-related that doesn’t take place on a website is considered off-page SEO.
• Get a free trial of Semrush to access all the data and tools you need to execute this off-page SEO checklist and monitor your efforts.
• Thanks to the recent Google leak, we now know for sure that Google uses ranking signals for their algorithms.
• Influencer marketing is also a great way to drive traffic and receive backlinks.

So share your content, engage your followers, and aim to build strong connections. Those connections can also lead to valuable backlinks and media opportunities. So reach out to websites mentioning your brand and ask for a link. Syndication platforms and networks can distribute your content on third-party websites.

On-Page vs. Off-Page SEO: What’s the Difference?

She has an extensive experience in creating and editing multimedia content for various channels on US and Canadian markets. Her interests cover Social Media Marketing, copywriting, event organizing and website creation. Use the fully customizable filtering options to fit your niche, demographic, and desired traffic. Navigate through the catalog by reviewing key SEO data, such as traffic volume, geolocation, DR, UR, Trust Flow, and over 40 other metrics. Create and submit videos to platforms like YouTube and Vimeo, optimizing the video description with links back to your site.

Indexing: How search engines store content

Backlinks are still one of the most effective off-page SEO factors to boost your website’s trust and authority. As you can imagine, quality backlinks don’t exactly grow on trees. Off-page SEO (also called off-site SEO) refers to any actions you take outside of your website to improve search engine optimization. That often includes building links, writing guest posts, managing social media and much more.